Great products outgrow their story.Turn your momentum into market leadership.
I help Series A+ tech and AI founders turn traction into market conviction—building the positioning, narrative, and brand-market fit you need to scale.
I help Series A+ tech and AI founders turn traction into market conviction—building the positioning, narrative, and brand-market fit you need to scale.
When your story trails your product, you pay for it in bloated CAC, stretched-out sales cycles, investor friction—and valuations that don’t reflect your true potential.
I’ve built brand, narrative, and GTM strategies through these hyper-growth moments inside Notion, Brex, and Gusto. Today, I deliver strategy sprints and ongoing advisory for high-growth teams navigating their most critical market transitions.
Led global integrated marketing. Scaled brand from prosumer favorite to enterprise power player (18M to 35M users).
Founding marketer. Built brand from zero to a $12B valuation and 60 to 1,000+ employees.
Early brand lead, authored the foundational positioning and category story for SMB payroll.
VP of Marketing. Steered marketing through a $250M acquisition and drove millions of pipeline through 2026 rebrand.
Author. Industry newsletter read by 5,000+ brand operators and leaders in 110 countries.
You’re always brand building. Whether you mean to or not.
All-in-one isn’t positioning. Good brands pick a lane and defend it.
Do things that don’t scale (in brand, too).
Repetition doesn’t spoil the prayer.
Advising and strategic partnership for venture-backed AI and tech companies at critical inflection points:
4–6 week intensive to align core positioning, category framing, and launch messaging ahead of fundraising, key announcements, or entering a high-growth phase.
Ongoing strategic partnership for founders and marketing leaders executing fundraising narratives, category shifts, or rebrands.
Direct, embedded leadership during high-stakes GTM pushes and team build-outs.
I work with a select group of high-growth companies at a time. Share a bit about what you’re building below:
Taking you to my calendar to find time—if the redirect doesn’t happen automatically, click here.
